Growth and renewal are synonymous with the Fresh family of fragrances... Four Scents takes a dive into the world of perfumery and simplifies it – so everyone can be a connoisseur! Perfumes are divided into “accords”. In other words, these are families of fragrances that are grouped together, making it easier to identify the perfumes you are drawn to. We’ll focus on one accord for each season… What Fragrances Feature? Fresh notes in a perfume are the most diverse: Aromatic Herbs: Dry, savoury, grass/spicy, e.g. Lavender. Citrus: Uplifting, bright, tangy, e.g. Bergamot. Water: Invigorating, powerful, e.g. Aquatic. Green: Earthy, slightly bitter, e.g. Galbanum. The first scent you get when spritzing a perfume is typically one from the Fresh family. Because they are light and bright, they make the first impression, but can be prone to fade quickly. However, if they are underpinned by compatible lasting notes, they can hold for much longer. Are Fresh Fragrances For Me? All fragrance groups lean towards particular personality types, suggests aromatherapist Valerie Ann Wormwood in her book, The Fragrant Mind. Obviously because we’re all unique, we’re not going to fall neatly into categories, so it’s to be viewed more as a guide. The personality profile for fresh fragrances, as you’d expect, leans towards positivity and friendliness. They’re also described as self-aware, balanced and dependable. With a need to belong, they ensure relationships are good. Independent in nature, they have self-confidence and are very courageous. Although generally compliant, they will rebel if they believe authority is acting unfairly. Not particularly ambitious, they are however, hardworking and love to see projects through to completion, enthusiastically channelling their energy into them. Fresh fragrances are for you not just if you resonate with the personality profile, but if you are after a scent that is enlivening, outdoorsy and bright. Four Scents Fresh Picks We choose the scents that let the fresh notes sing… Zarah Four Scents presents Zarah – a fresh and gentle eau de parfum that is luxurious and refined. Zarah’s fresh and floral accords create an effortlessly elegant and uplifting scent. The citrus top notes add brightness, the florals bring depth and charm, and the musky-amber base ensures a long-lasting, sensual finish. The fragrance opens with a vibrant burst of elemi and lemon, with the addition of cashmere adding a soft, luxurious touch, creating a radiant and comforting introduction. At its heart, Zarah blooms with an elegant floral duo of jasmine and rose, resulting in a delicately sophisticated floral bouquet. As the scent settles, musk enhances the fragrance’s softness, while the amber adds a golden, resinous warmth that lingers beautifully on the skin. Duo Rose Blending zesty citrus with elegant floral notes, Duo Rose captures the delicate beauty of roses with a modern, fresh twist. With its airy citrus opening, floral heart, and warm woody base, Duo Rose strikes a perfect balance between freshness and sophistication, making it an effortlessly chic and timeless fragrance. The fragrance opens with a luminous blend of rose water, zesty orange, and sparkling lemon, creating an aura of purity and vibrancy. Duo Rose unfolds into the velvety softness of Turkish rose with the radiant freshness of neroli, adding depth and warmth. The scent settles into a grounding base, where earthy patchouli, soft musk, and warm wood provide a smooth and elegant finish.